Subset
Originally launched as Knickey, Subset is a female-founded innerwear brand on a mission to make certified organic cotton the daily default for your top drawer. Specializing in premium, minimalist underwear, bras, and loungewear, the brand focuses on delivering absolute comfort right against your skin without any toxic shortcuts. Every high-quality piece is meticulously crafted from GOTS-certified organic cotton in Fair Trade Certified factories, ensuring safe working conditions, fair wages, and a completely transparent supply chain from farm to finish. By eliminating harmful dyes, heavy metals, and PFAS from their clothing, Subset prioritizes your reproductive health and skin safety. True to its vision for a circular future, the brand also pioneered a breakthrough, take-back recycling program that downcycles old, worn-out intimates from any brand into home insulation and carpet padding — keeping over a million textiles completely out of landfills.
