Founded in 2018 by Latina entrepreneur Éva Goicochea, with actress Dakota Johnson serving as co-creative director, Maude is a pioneer in prestige intimate care. The brand is on a strict mission to completely destigmatize sexual wellness by making intimacy a natural, elevated part of your daily self-care routine. Moving away from the confusing and heavily gendered marketing of traditional adult products, Maude creates sophisticated, beginner-friendly essentials built for all people, bodies, and genders. Their award-winning collection spans minimalist personal massagers, organic aloe-based lubricants, clean body washes, and nourishing massage candles. Every product is designed in-house, pairing high-end Scandinavian design with body-safe, medical-board-approved formulas. By treating sexual wellness with the same care and elegance as premium skincare, Maude provides a simple, inclusive, and deeply refreshing approach to modern intimacy.
