KOOSHOO

Named after the Norfolk Island word for "feeling good", KOOSHOO is a purpose-led brand that revolutionized the beauty industry by creating the world's first 100% plastic-free, biodegradable hair elastics. Founded by two sustainability advocates after witnessing the global impact of overconsumption, the brand replaces conventional, oil-based plastic hair ties — which can take centuries to break down — with high-performance accessories designed to last in your hair, not in a landfill. Every hair tie, scrunchie, and twist headband is ethically handcrafted from just two raw, plant-based materials: GOTS-certified organic cotton and FSC-certified natural tree rubber. Ethically manufactured in Fair Trade facilities using non-toxic, OEKO-TEX certified dyes, KOOSHOO accessories are lab-proven to be up to four times stronger than standard elastics. They provide a crease-free, all-day hold for all hair types while ensuring your daily styling routine remains completely zero-waste, gentle on your hair, and kind to the Earth.