Good Juju

Founded in Canada by two moms and natural health veterans, Good Juju is a zero-waste home and body brand on a mission to remove 50 million plastic bottles from our waste stream by 2030. Their award-winning laundry detergent sheets transform a messy everyday chore into a clean, planet-friendly routine without compromising on performance. By swapping out bulky, water-filled plastic jugs for ultra-concentrated, waterless strips, they deliver the same heavy-duty cleaning power as premium liquid detergents in a completely dissolvable, zero-waste sheet. Formulated with powerful plant-based enzymes, these hypoallergenic eco-strips are free from harsh toxins like parabens, phosphates, and synthetic dyes, making them incredibly gentle on sensitive skin and safe for all washing machines. Good Juju delivers a smarter, space-saving clean that cuts transportation emissions by 94% — proving that small, simple daily changes can create a massive positive impact for the Earth.