Double Denim Dude

Based in Richmond, Virginia and founded by a non-binary artist, Double Denim Dude is a queer-owned brand that translates playful, tattoo-inspired illustrations into bold, accessible flair. Hand pressing every single button pin right in their local studio, the brand focuses on sharing their queer voice to create an open space of universal acceptance and representation. Their vibrant collections span custom enamel pins, embroidered patches, and pronoun badges designed to help you proudly express your identity with a bit of a sports aesthetic. Double Denim Dude delivers highly personal, eye-catching daily statements that celebrate community, equality, and the freedom to be unapologetically yourself.